Without a doubt planning your marketing ahead of time will save you time and will make you money, and you can plan the next 3 months even if you are a busy person or you outsource your marketing.
First, you should plan your marketing or at least assist with your marketing planning even if you outsource it to make sure whoever is doing your marketing is doing activities that will help you achieve your marketing goals.
But before you start planning your marketing, please go past numbers and demographics. Yes, it is good to know numbers, but you need to understand that these numbers represent peoples with hopes, dreams, and worries.
They are just like you. They want time off. They want to take care of their families. They worry about their future. The stress about their bills. All these things are important to them. You need to know them because you want them to buy what you sell, right?
So if you don’t have a full picture, ask questions, and listen more during the next 3 months.
Here is the process
- Choose a monthly theme – this will help you focus on your priorities and not be distracted.
- Pick weekly and daily observances – Not every holiday will work for your business, choose the ones that are a good fit for you and have fun with them!
- List the promotions you’ll implement throughout the next 3 months – Be sure to include when you’ll start building the campaign and when it will be live for your leads and customers.
Check this marketing calendar for ideas https://s.marketing/marketing-calendar/ but for January, February and March 2020 here are some of the dates you should look for.
- New Years, Wednesday, January 1st
- National Personal Trainer Day, Thursday, January 2nd
- National Spaghetti Day, Saturday, January 4th
- Clean Your Desk Day, Monday, January 13
- Get to Know Your Customer Day (1 of 4), Friday, January 17th
- National Popcorn Day, Sunday, January 19th
- Martin Luther King Jr Day, Monday, January 20th
- National Compliment Day, Friday, January 24th
- National Plan for Vacation Day, Tuesday, January 28th
Pro Tip: Not every holiday will work for your business, choose the ones that are a good fit for you and have fun with them!
- Super Bowl Sunday, Sunday, February 2nd
- World Nutella Day, Wednesday, February 5th
- Wear Red Day, Friday, February 7th
- National Pizza Day, Sunday, February 9th
- Valentines Day, Friday, February 14th
- Presidents Day, Monday, February 17th
- National Drink Wine Day, Tuesday, February 18th
- Mardhiah Grass (Fat Tuesday), Tuesday, February 25th
Pro Tip: Promoting your business during slower seasons keeps you top of mind with potential customers. When they are ready to buy, you’ll be at the top of their lists.
- Read Across America, Monday, March 2nd
- Employee Appreciation Day, Friday, March 6th
- National Cereal Day, Saturday, March 7th
- St. Patrick’s Day, Tuesday, March 17th
- First Day of Spring, Thursday, March 19th
- International Day of Happiness, Friday, March 20th
- Earth Hour, Saturday, March 28th
It doesn’t matter if you like marketing or marketing is a pain for you. The fact is marketing is an ongoing process for every business.
Just follow the steps laid out here and you’ll be done with your marketing planning for at least the next 3 months in no time.